DeFi for the non-tech guy
The mission
If you’re new around here, it may be worth taking a look at the last couple of Alluo product articles here and here.
The TL;DR is that at Alluo we’re on a mission. A mission to democratise financial services.
We’re starting by bringing DeFi to the mass market and bringing a customer experience kicking and screaming to DeFi.
Customer journey updates: Release 1.8.2 w/c Monday 26th September
Overview
Our mobile app has had a customer journey overhaul! 🙌
This marks the 1st set of changes since our August customer research. So now, first-time customers can find out a bit more about Alluo when signing up and it’s also clearer to interact with the app for all users.
📰 Better copy:
The team has gone through every page in the app to improve the copy; removing jargon and adding explanatory links and tool-tips. 🤓
🧘♂️ More information about Alluo:
We’ve also added some additional screens for new users to explain a bit more about who we are and what we do. Throughout the journey, there are now more links and copy to explain more complex terms and we’ve added more questions to our intercom FAQ. 👌
Full details follow below 👇 or take a look at the mobile app and let us know what you think 🙌
Context
Back in September we talked about our now, next and later plans. Some of the most important work we planned to do was on customer usability 🙎♀️🙎♂️; the goal being to make the apps easier to navigate and simplify what can be a complex space.
This release marks the 1st step in this journey for our mobile app improvements.
So what’s changed?
There have been a heap of copy, UI and screen changes in this update to help improve the onboarding and sign-in journeys 🚀.
1. Opening Screen
Firstly we’ve expanded the information customers see when opening the app. Often people assume that fewer pages are better, but that isn’t always the case. We received feedback we were trying to land too much onto the opening screen. So we split this original intro page into the two pages below.
👇
This split allows us to add clearer messaging and to also incorporate some updated copy. To ensure the screens shown are the most relevant, we show both screens on sign-up but only show the 1st screen on sign-in.
2. Sign-up additional information
Perhaps the biggest challenge we face in bringing DeFi to the masses is simplifying the complexity in a way that still builds trust.
Our research was clear. We need to explain how we achieve our 7% yield and help bring to life what makes Alluo better than a traditional bank, or a Celcius or Blockfi 😵💫😳💀.
To help address these points, we’ve added the following two steps in the sign-up journey:
The eagle eyed will also note a couple of tooltips on those pages (more on tooltips later). These allow those that want to dig deeper to get much more detail without confusing those that are keen to get on and explore what the app can do.
3. On-ramp experience
As we talked about in previous posts, the on-ramp experience continues to be a point of confusion for customers. Pricing isn’t always consistent between quote and completion, there can sometimes be a delay between initiating a deposit/withdrawal and the funds arriving at their destination, and the process of connecting with a 3rd party to provide duplicate information wasn’t clear.
We are planning larger changes to overhaul the process towards the end of the year, but in the meantime we have improved the layout and information presented to the customer to help explain what’s about to happen when they deposit and withdraw.
👆 The new deposits page has a clearer structure and we’ve added an informative sub-copy to help better signpost what each option means for the customer.
👆 Then when the customer moves to make a deposit we’ve improved the explainer page ahead of passing the customer to our 3rd party provider Moonpay. We’ve changed the copy and added a highlight to bring the key information relevant to the customer.
4. Other journey changes
Throughout the app we’ve also made a number of UX tweaks and further copy updates all aimed at providing clearer information, simplifying complex issues, and building trust.
For example:
We’ve changed our verification screen component to include better error state notification:
We’ve split the user input of first and last name to help make the process feel easier. You can also see the conversational tone of voice we’re aiming for coming through here:
We’ve improved the layout and copy on the info screen where we explain about needing to access your Google Drive (for android users):
As teased above, we’ve also added helpful pop-up tool tips to give a bite-size explanation of some of the more complex issues and journey steps:
There are a number of other smaller design changes we’ve added across the app, not to mention a raft of backend changes and testing automation that should enable faster and more regular deployments going forward.
Better UX is a key focus for us as a team, so keep an eye out for future improvements in the next set of releases soon!
So how do I learn more?
- Take a look around the mobile app (Google Play, Apple App Store or www.alluo.com)
- Jump in the discord, telegram, twitter or intercom in the app and ask away
